‘Bonjour Camille’, the 2011 Spring/Summer collection by upcoming Spanish label Bobo Choses has a poetic, yet playful feel to it. I confess: this kind of sweetness makes my heart sing!
But Bobo Choses warms my heart for more than one reason: by re-investing 10% of their profits in a Bangladeshi workshop-school where women get the chance to learn a skill in the textile industry, the label proves that quality clothing, creativity and social awareness can go along.
On Sunday mornings, as soon as the sun comes out,
Camille opens her eyes and puts on her battledress:
a tutu and a top hat. She has so many things to do:
Jumping on the bed until her mummy says THAT’S ENOUGH!
Eating loads and loads of cherries.
Hiding all the umbrellas.
Choosing a new favourite colour.
Giving names to the waves.
Asking the wind in a whispering voice to tell her a story.
Letting an ice-cream melt in her hand.
Drawing thousands of faces on thousands of balloons.
Yelling to the winter to go away.
Looking for something unexpected on a map…
But then Camille hears a voice from the other side of the door. Stop that jumping!
SHE HAS SO MANY THINGS TO DO!